Strengthening the brand of professional service firms – channels and measures

Posted by Eirik Haslestad on December 29, 2012 · Leave a Comment 

As in any industry, a professional services firm must win both the hearts and minds of potential clients, to develop the business. Strengthening your brand is an important part of that effort, and as I described in an earlier post, there are three main activities: Improve reputation Align reality, brand identity and client needs Enhance … Continue reading →

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Branding professional service firms – reputation and awareness

Posted by Eirik Haslestad on December 23, 2012 · Leave a Comment 

The brand is one of the most valuable assets of professional service firms (PSFs), and branding is fundamental to ensure growth. However, the brand remains one of the most underutilized assets. PSFs are searching for clients that are profitable, loyal and refer to other profitable and loyal clients. The relationships between clients and PSFs are … Continue reading →

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  • Wisdom.

    The master doesn´t talk, he acts. When his work is done, the people say: "Amazing, we did it, all by ourselves!"

    - Laozi

  • Engage. And Align.

  • Eirik Haslestad