Strengthening the brand of professional service firms – channels and measures

Posted by Eirik Haslestad on December 29, 2012 · Leave a Comment 

As in any industry, a professional services firm must win both the hearts and minds of potential clients, to develop the business. Strengthening your brand is an important part of that effort, and as I described in an earlier post, there are three main activities: Improve reputation Align reality, brand identity and client needs Enhance … Continue reading →

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  • Wisdom.

    The master doesn´t talk, he acts. When his work is done, the people say: "Amazing, we did it, all by ourselves!"

    - Laozi

  • Engage. And Align.

  • Eirik Haslestad